Exploiting Babies to Sell Booze
I received an email about a week or so ago from a publicist touting a drink named after Jay Z and Beyonce’s new baby. Fittingly, I happened to be taking a dump when it came through on my iPhone.
Look, there’s no shortage of cheechako flaks that wade in the shallow end of the spirits industry pool. And as any spirits writer who lived through the interminable Sex in the City heyday can tell you, it’s best to just ignore their incessant efforts to spatchcock the insipid preoccupations of US Weekly devotees into cocktails.
But when they start exploiting babies to sell booze, well, that’s when the adults in the room need to stand up and call bullshit.
According to this particular taste offender, the Blue Ivy Cocktail was created by a bartender named Nathan DeWitt from Tampa and is intended to appeal to those under-appreciated souls who “want to feel like an exclusive celebrity too.” (Paging Andy Dick! Andy Dick, your cocktail is ready!)
