Chile
Sep/06/2007
By Dan Dunn
In his stage adaptation of Leonardo DiCaprio’s “Romeo and Juliet,” scribe Bill Shakespeare rhetorically posed the question, “What’s in a name?” The famed wordsmith was of the mind that, “that which we call a rose, by any other name would smell as sweet.” That may be true, but just imagine how awkward it would be giving your gal a dozen long-stemmed Festering Boils for Valentine’s Day.
In the wine biz, names mean a lot too. While most oenophiles would readily fork over $100 for a bottle of Chateauneuf du Pape from Vieille Julienne, you have to wonder how much people would be willing to pay for something with a less lyrical name like, say, (oops). Well, the folks at Schwartz-Olcott Importers are hoping it’s at least $12, the per bottle charge for their (oops) brand wines. To read the rest click here...
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